Edelman will rejoin the Council of Public Relations Firms, Richard Edelman, president and CEO of the agency, has told PRWeek.
“I've been urged by people around the industry, and I accept,” he said in a PRWeek video. “We'll be back because we have to be.”
Edelman made a speech Thursday night at the Institute for Public Relations' annual awards dinner saying that PR must play a greater role in the decision-making processes of corporations. He cited recent communications debacles by Netflix, Bank of America, and the Tokyo Electric Power Company as examples where PR, operations, and policy were not aligned.
“Richard and his leadership team have built a PR powerhouse, so we're really pleased that in 2012 they will be a part of the council and the initiatives we have been working on,” said Kathy Cripps, president of the Council of Public Relations Firms.
Weber Shandwick president Andy Polansky was elected to his second consecutive term as chairman of the organization last month. The group also elected Porter Novelli CEO Gary Stockman as chair-elect, Airfoil president Janet Tyler as treasurer, and 360 Public Relations CEO Laura Tomasetti as secretary.