MINNEAPOLIS: Agricultural company Cargill has named Weber Shandwick AOR for its food security efforts.
The agency beat out Edelman and Ketchum in the final round of a review process that began earlier this fall, the company said.
“We were very fortunate to have several highly qualified agencies participate in our review process," said Mike Fernandez, VP of corporate affairs at Cargill, in a statement. "Weber Shandwick was selected due to its experience with the issue, the quality of the agency's proposed recommendations, and its global capabilities.”
Budget was not disclosed.
In September, Cargill expanded its recall on ground turkey products to the company's Springdale, AR facility following a possible salmonella contamination - its second such recall in two months. The company recalled approximately 185,000 pounds of 85%-lean fresh ground turkey products after the US Department of Agriculture confirmed one test sample yielded low levels of the salmonella strain.
Jennifer Norton, VP and director of corporate communications at Weber, said the agency is "thrilled to partner with Cargill on this important issue." The firm could not provide additional details at this time, she said.