FORT WORTH, TX: American Airlines has promoted Andy Backover to VP of corporate communications, replacing Roger Frizzell, who left the company in October. Backover was most recently MD of external communications.
Backover, 42, is now responsible for leading American Airlines' corporate communications function, reporting to Craig Kreeger, SVP of customer experience.
"What I'm most excited about is the ability of our communications function to continue to evolve and grow, to expand in areas such as social media and customer communications, and to serve as a strategic partner for the business to help the company meet its objectives," Backover told PRWeek.
His direct reports include Susan Gordon, MD of internal and labor communications, and the vacant MD of external communications role. A search is underway to fill that position, said Backover.
In his former role, Backover oversaw financial communications, products, and services, operations, international, network and alliances, social media, and customer communications.
Backover joined American Airlines in May 2006 as director of financial PR and publishing. He also served as director of media relations at AT&T between early 2004 and March 2006. Earlier in his career, Backover was a staff writer for USAToday covering the telecommunications industry. He also was a reporter for the Denver Post, Fort-Worth Star Telegram and Philadelphia Inquirer.
Last month, Frizzell resigned from his post at American Airlines after he was hired by San Francisco-based Pacific Gas and Electric as VP of corporate relations and CCO. He had served as the airline's VP of corporate communications since 2003.
Backover noted that Frizzell played a significant role in his development at American Airlines.