SAN MATEO, CA: Zeno Group will expand its technology practice and open a Silicon Valley office next month with staff from sister agency Edelman.
Todd Irwin, MD of technology, will lead the office, which will have a staff of 10 to 12 employees. He will also oversee technology across all Zeno locations.
“Zeno is on fire and doing well, and you feed that fire,” said Richard Edelman, president and CEO of Edelman.
The shop's initial client roster will include VeriFone Systems, Life Technologies, Q-Cells, and The Churchill Club, all of which will be transferred from Edelman San Mateo. Six clients in total will move from Edelman to Zeno. It is understood that potential client conflicts are a driver for the move.
“We're seeding the office with a core group of people and clients, and then we're going to grow from there,” said Barby Siegel, CEO of Zeno.
The practice will serve clients in a range of technology sectors, including enterprise, consumer, clean tech, corporate communications, and life sciences.
Irwin, formerly EVP and MD at Edelman, and 10 other staffers in the new Zeno office will join from the San Mateo shop of its parent agency. Victoria Brown, Monica Walsh, Katie Wood Znameroski, and Mary Ellen Ynes will all join Zeno as VPs.
“To take a part of that and to get this started, to seed this, sends a strong statement to the marketplace about the commitment to growing the Zeno brand and to offer a broader set of solutions to the Bay Area,” Irwin said.