SAN JOSE, CA: Network security company SonicWall has selected BondPR Worldwide as global AOR for product and corporate PR.
Bond will handle media, analyst, and social media relations, along with messaging and content development, as it works to raise awareness of the company as a provider of network optimization and firewall technology. Debra Raine, chief strategist at Bond, will lead the account from the agency's San Francisco office.
“It's really a full-board campaign from building the brand of SonicWall as a global leader in security for enterprise business and SMBs, and also the really hardcore product PR across all of their key product categories,” she said.
SonicWall has expanded its product portfolio and customer base to include enterprise in addition to small and mid-size businesses, which prompted a change in approach to PR strategy and execution, said Jock Breitwieser, director global PR at SonicWall.
The company consolidated the account, previously handled by 15 separate firms, for efficiency purposes. Breitwieser hopes the consolidation will improve results.
“There are significant budget and campaign efficiencies with a one-team model,” he said. “So we are getting a lot more for the same budget.”