PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.
Jeffrey Hennion, EVP and CMO at the company, said in a statement that “we realize GNC has a unique opportunity to be a deeper part of our consumers' lives.”
“Finding the right partner for our PR efforts is part of that strategy, which is a project on which we're working now,” he said.
The company is not using a formal RFP process to find a consumer AOR, according to a source familiar with the process.
Marketcom PR handles corporate communications for GNC.
