SINGAPORE: Havas has acquired Singapore-based Siren-Communication, a boutique agency specializing in digital PR, social media, and content generation. The firm will be renamed Euro RSCG Siren.
Karen Flynn, founder of Siren-Communication, will lead the rebranded firm as MD. The agency's clients include Brocade, Sophos, IDA Singapore, and Lion Global Investors.
The holding company has made a number of recent moves in the Asia-Pacific region, including the acquisitions of Hong Kong-based financial PR firm Porda and Australian creative agency Host. It has also created a strategic alliance with integrated healthcare agency MedMed.
