NEW YORK: Cohn & Wolfe has agreed to acquire Impactasia, an independent agency with offices throughout China.
Cohn & Wolfe will merge its Beijing and Shanghai offices with Impactasia. The combined unit will include more than 80 practitioners focused on travel and tourism, art and design, luxury goods, healthcare, technology, and consumer packaged goods.
The merged agency will be known as Cohn & Wolfe-Impactasia, and will be led by Susan Field, CEO, and Sarah Woodhouse, group MD. Both Field and Woodhouse, who will be based in Hong Kong, will report to Cohn & Wolfe CEO Donna Imperato.
The deal is subject to regulatory approval. Financial terms were not disclosed.
WPP Group, Cohn & Wolfe's holding company, said Tuesday that it plans to buy Washington-based strategic communications and government relations firm The Glover Park Group.