NEW YORK: Beauty brand Coty has named Euro RSCG Worldwide PR its corporate communications AOR.
The company hired Euro to develop strategic messaging for its brands, it said in a statement. Karina Meckel, Euro's director of strategic planning, will serve as global account director for Coty.
Coty specializes in fragrance, color cosmetics, nail care, and skin care for brands including Calvin Klein, Marc Jacobs, and Esprit.
At press time, the roster of agencies that Coty employs was unclear. The company worked with Fleishman-Hillard as AOR from 2005 to at least November 2010.
Coty and Euro were not immediately available for comment.