PR Newswire adds simplified query function to ProfNet

NEW YORK: ProfNet has rolled out a more simplified query form.

NEW YORK: ProfNet has rolled out a more simplified query form.

The revised form targets sources in specific regions, as well as institution types, according to Sandra Azzollini, director of online content and community at PR Newswire. The service also allows users to have urgent requests tweeted on ProfNet's Twitter feed.

"PR and in-house communications professionals can also use the tool for expert sourcing, whether for a marketing campaign, an article on the company blog, or for a press release that requires an outside source or a quote," she said. "Incorporating the outside voice can both strengthen their message and provide visibility for the expert."

ProfNet's query service has 75,000 active subscribers. More than 27,000 media organizations have access to the query through PR Newswire for Journalists, added Azzollini. There is no charge to be listed as a source on ProfNet, nor for media or bloggers to send a query.

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