DETROIT: Saab Cars North America has rolled out specific communications for its dealer, supplier, and customer bases following the decision by an administrator this week to end the voluntary reorganization of parent company Saab Automobile.
Tim Colbeck, Saab North America's president and COO, briefed employees about the filing and informed them that the company will submit a revised proposal to the courts, said Michele Tinson, director of corporate communications for Saab North America. She added that the company “remains optimistic” and is “pleased and confident with the current submittal.”
Saab Automobile has been under creditor protection since September, as have subsidiaries Saab Automobile Powertrain and Saab Automobile Tools.
The company has sent letters and emails to its dealers and supply base explaining the company's financial situation. It is also referring customers to a 1-800 call center and the customer-facing website SaabUSA.com, which includes press releases and statements about the financial reorganization.
Tinson said the company is not using social media platforms, such as Facebook and Twitter, to communicate with stakeholder groups about the matter, but it will “when there's a significant ruling or news.”
Saab Cars North America does not work with a PR agency.
Saab Automobile is in negotiations with numerous China-based firms to secure loans to avoid bankruptcy.
"We remain optimistic that negotiations continue with our Chinese partners, and a date has been set for the court to make a determination by next Friday," she said. "We're please and confident with the current submittal."