A passionate communication style has made Newt Gingrich a front-runner for the Republican presidential nomination. Pollster Frank Luntz explains to Fox News' Sean Hannity:
Newt Gingrich doesn't have advertising dollars — he's only just started advertising in the last 48 hours — he doesn't have an organization; he doesn't have a fundraising team and yet he's got the most important thing of all: message — he's got [a] message — that's why he's doing well.
Some of Gingrich's platforms include streamlining the visa process for immigrants and defunding Planned Parenthood, and reinstating the “Mexico City Policy” which banned funding to organizations that promote and/or perform abortions overseas. Republican voters appear to be responding to his message. A national poll from Gallup released Tuesday has Gingrich beating Mitt Romney 37-22.
For Gingrich to secure the GOP nomination he has to demonstrate in debates going forward that he can take the heat of the moderators and his fellow candidates, Luntz said.
Republicans don't pay as much attention to the ads — even though they're important, Luntz said. They're watching these debates and watching the language behind them.