NEW YORK: Fusion Communications Worldgroup has launched Fusion Business Accelerator, a unit that will help companies with business development issues such as identifying sources of capital and funding.
The group will also provide sales lead generation, executive recruiting, and channel partner development services. Norm Rosenthal will lead the organization for Fusion.
“Primarily it's for companies that are smaller,” said Jordan Chanofsky, CEO of Fusion Communications Worldgroup. “But what we found is that there are larger companies where the sales force is having trouble breaking into a particular industry, as well.”
Fusion Communications Worldgroup, the parent company of Fusion Public Relations and Social Fluency, launched the unit to better serve technology innovators who launch and raise awareness for their companies and products.
“In a way, we are giving the clients an opportunity to develop their business while also being able to acquire the additional services they need,” Chanofsky said. ”So there's a real synergy there.”