SAN FRANCISCO: Twitter rolled out a refreshed look, along with a tab-organized interface and brand pages, on Thursday.
The revamp, unveiled at the company's San Francisco headquarters, includes four tabs: "Home," where custom tweets, photos and videos exist; "Connect," which shows new followers and mentions; "Discover," which gives information based on a user's hashtag, location, and following habits; and "Profile," a more comprehensive page for lists, favorites, and direct messages.
It also includes brand pages, similar to those of Facebook and Google+, and the ability to embed tweets for extended sharing through website and blogs. The redesign is available for iPhone and Android apps, however Twitter.com change in the coming weeks, according to Twitter Blog.
Nancy Martira, senior interactive strategist at Ketchum, said the redesign and new features cater to novice users, and the microblogging service has more of a social functionality, similar to a Facebook feed.
She added that the brand pages will most likely serve an SEO role.
"I see them as more of a search destination," she said. "For people who are either trying to research a brand or a company, it puts all the information in one place where you can explore it a little bit more. I don't see it as a place where people are going to spend a lot of time to hang out."
A Twitter representative could not be immediately reached for comment.