INDIANAPOLIS: Lilly USA, an Eli Lilly company, has debuted an expanded version of its Lilly for Better Health website that includes a Spanish-language portal with information and interactive tools.
The Spanish-language site includes a "health album" with advice on eating and staying physically active, as well as managing health conditions. It also includes interactive assessments on weight management, stress, diabetes, cancer, and mental health.
Lilly for Better Health relaunched its general website in June, rebranding it as a consumer-facing platform.
The Spanish-language section was the next step in a long-term plan, said Yolanda Johnson-Morton, strategy consultant of health education in Lilly USA's medical division.
"We've always put a great deal of emphasis on diversity through our clinical trials, our materials, and our whole perspective of looking at the patient as a whole," she said. "It just makes sense that we would offer the same tools and resources in other languages as we would for the English-speaking population."
Consumers can share the materials on the site through email and social networks, said Morton. Lilly's team is also looking into incorporating Spanish-language videos that would be hosted on YouTube.
“Part of the overall goal of the platform is to engage, educate, and empower people to take an active role in their health so they can live healthy, longer lives," she said.
The program's approach, which is “all non-product branded,” focuses solely on health and wellness, from immunizations to mental well-being, Morton explained.
"It's not a secret that we make a pill," she said. "But I think the part that is not widely exposed out there is that we do put a lot of resources into quality education tools and material that really can help people have more balanced lifestyles and be able to make some changes."
Morton said Lilly works with a number of agencies that supported the launch campaign, but could not disclose the identities of the firms involved.
In September, Lilly strengthened its communications for its clinical trial diversity strategy, seeking to increase minority representation.
Earlier this year, a study conducted by JeffreyGroup and KCI Partners found that 7% of physicians said pharma companies are doing an adequate job in communicating with Hispanics about solutions to their healthcare needs.
