Date: Tuesday, December 13, 2011
Time: 12:00 p.m. / 9:00 a.m. PT
Register for free by CLICKING HERE
Join us for this hour-long discussion on the top trends that will make an impact on your business in 2012. Anticipating the next changes on the horizon be they shifts in consumer attitudes or broader geopolitical transformations allow organizations to get ahead. Registrants will receive a free copy of Euro RSCG Worldwide's "The Big Little Book of Nexts."
In this webcast, you will learn what you need to take your PR strategies forward into the new year through these trends and more:
- Double-dip frugality - 2012 will be the year of essentials only and sale fever
- The always-ticking Millennial - This generation is upending the traditional workday, as the digital generation works anywhere, anytime
- A return to privacy - Experiencing full-blown information overload, many will rediscover their need for privacy
- Hyperlocal vs. universal - Clever brands will transcend geography
- PR generalists - The next-gen of PR pros will be part content provider, part media relations guru, part CSR gospel preacher
- Semi-scientific voodoo medicine - Wellness is the buzzword du jour as the public wrestles with myriad "solutions" to health problems
- Heightened optimism - Campaign and PR messages will take a hopeful turn as ordinary citizens, journalists, and brands alike look for stories of inspiration
Featured speaker
Marian Salzman, CEO, Euro RSCG Worldwide PR, North America
Celeste Lee, founder, Tenth Muse Consulting
Moderator
Rose Gordon, senior editor of special projects, PRWeek
Sponsored by
