HONG KONG: Ogilvy PR Worldwide has bought a majority stake in Hong Kong-based healthcare communications firm Mind Resource Healthcare Consulting.
The acquisition will help the agency make inroads into Hong Kong's growing healthcare industry that includes pharmaceuticals, healthcare services, and medical devices, the firm said in a statement. Demand there has been spurred by the growing affluence and age of the population, it added.
Correction: An earlier version of this article misstated the cost of the acquisition. The deal price was undisclosed.