MONTREAL: MSL Canada has hired Sophie Merven as VP of consumer.
Merven will work from MSL Canada's Montréal office and oversee client relationships and consumer team accounts. Most recently, she severed as director of Hill+Knowlton Strategies Canada.
Merven has also worked at Fleishman-Hillard Canada as a senior consultant, BCP Consultants as a communications advisor, and Human Resources Development Canada as a communications officer.