NEW YORK: Michael Bloomberg has appointed a new communications team in preparation for his second term as mayor of New York.
He has also promoted his former press secretary, Ed Skyler, to deputy mayor. At 32, Skyler is the youngest deputy mayor in New York history.
Skyler, with a reputation as a competent and sometimes combative press secretary during Bloomberg's first term, was promoted to his new role last week.
Replacing Skyler will be Stu Loeser, who served as chief spokesman for the mayor's re-election campaign. He was also, for a time, communications director for Sen. Charles Schumer (D-NY) and has worked on several Democratic campaigns on both the state and national levels.
Bloomberg also appointed James Anderson as his new communications director, replacing William Cunningham, who departed for Dan Klores Communications earlier this month.
Anderson was previously associate commissioner for communications and external affairs for the city's Department of Homeless Services.
Skyler told PRWeek that the two new hires were chosen on the basis of honesty, credibility, performance under pressure, and persuasiveness.
"Ultimately, this was the mayor's decision. I put a lot of people in front of him that I felt were well-qualified, and he made decisions based on his gut," he said.
"You need to have a good relationship with the mayor if you're going to serve in these capacities," Skyler added. "It's a very personal relationship."
Skyler said he will maintain oversight of communications in his new role.
He cited improved communications during emergency situations as one of his greatest accomplishments.
"In New York," he explained, "you never know what's going to happen."