PALO ALTO: Online video-sharing website YouTube.com and its agency Zeno Group are working to get the media and online community look beyond the web site’s success streaming the “Lazy Sunday” video.
In the middle of a critically-panned Saturday Night Live season, the "Lazy Sunday" clip, a short from the December 17 episode, appealed to a large number of people.
The parody of hardcore rap, where the protagonists discussed seeing the Chronicles of Narnia and eating cupcakes, soon became the talk of online and offline discussions. Soon after airing, users then uploaded the video onto YouTube.com. AdWeek reported that traffic on YouTube.com spiked to 2.3 million viewers during the week ending January 1, from 624,000 on the week ending December 18. The New York Times, Boston Globe, Newsweek, and other publications covered the sketch, mentioning YouTube.com in the process.
Zeno Group has been working with YouTube.com since early November. The company, which received $3.5 million in venture funding from Sequoia Capital, officially launched three weeks ago. With nine million videos served and 15,000 video uploads per day, it is now stressing its offerings beyond that SNL clip.
Julie Supan, Zeno Group VP said both individuals and corporations like Nike, which she said uploaded the video of a commercial, are placing content on the site.
Supan, who said she did not know who uploaded the original "Lazy Sunday" clip, said You Tube's end-user licensing agreement prohibits individuals from uploading content for which they do not hold copyright, and that the site administrators could flag videos that were deemed inappropriate or violated this agreement.
"We haven't seen it become an issue," Supan said.