ALEXANDRIA, VA: PRSourceCode, an information service for agencies and IT journalists has conducted its first survey of IT journalists, about their relationships with PR agencies.
The survey tallied responses from 200 journalists at publications like InformationWeek, Business 2.0, and PC World.
Journalists tapped Edelman as the best overall large agency; the Horn Group got the nod as best medium sized agency; and Metzger Associates the best small agency. Agencies were grouped based on their number of employees.
For responsiveness, the best large, medium, and small agencies were Schwartz Communications, Horn Group, and The Simon Group, respectively.
For industry knowledge, Edelman, Horn Group, and Metzger Associates ranked highest, while Waggener Edstrom, OutCast Communications, and Metzger Associates did best on the accuracy of information presented to journalists.
When it comes to adding the most value to journalists' relationship with IT companies, Waggener Edstrom, Horn Group, and LaunchSquad fared the best.
