LOS ANGELES Independent public relations firm Rogers & Associates will change its name to The Rogers Group as of Monday, Jan. 30, according to the agency's chief executive officer.
"We think that this name change better reflects the breadth of services and capabilities we now offer our clients," said Ron Rogers, founder and CEO of the Los Angeles-based agency, in a statement. "It is clear that this name better reflects our many internal strengths and outside collaborations."
"So many of our clients already refer to as The Rogers Group, because we work in groups," he explained, citing firm practice areas including its Crisis Communications Group, Latino Strategies Group and Public Affairs Group.
He added that on government contracts, for example, the firm forges partnerships with outside service providers such as design and advertising agencies. In those instances, the resulting team has often been called The Rogers Group.
In addition to the name change, the firm will launch a new brand slogan, "The Wisdom of Clarity," said agency president Lynne Doll, in a statement.
That, too, demonstrates the agency's "commitment to serve clients by cutting through the clutter of competing messages," she said.
In operation since 1978, The Rogers Group works with public, private and nonprofit clients including Honda, WellPoint, the Los Angeles Chamber of Commerce, the White House Office of National Drug Control Policy and the LA Police Foundation, among others.
"Our business is extremely diverse, and we like that," said Rogers, noting that the change is not expected to affect the agency's practices. "We'll continue to do what we're doing."