'Oversight' won't stop 5W

I very much resent and am amazed that our agency was not named to the shortlist of "Small PR Firm of the Year" by PRWeek.

I very much resent and am amazed that our agency was not named to the shortlist of "Small PR Firm of the Year" by PRWeek.

For the second year in a row, 5W Public Relations was the fastest-growing PR firm in the country. We have grown in three years from a single-person operation to 50-plus employees, well over $5 million in revenues ($7 million projected for 2006), offices in New York and Los Angeles, and a number of blue-chip Fortune 100 companies.

I'm amazed at the oversight because we have one of the lowest employee turnover rates in the US.

I'm amazed because in 2005 we were featured in a front-page, two-page story in The New York Times, where 5W's CEO was referred to as "the consummate hard-driving, scrappy New York publicist."

We are good enough to be featured positively in the Sunday New York Times, but not shortlisted by PRWeek? Simply absurd.

I'm amazed because PRWeek itself noted how we grew faster than any other firm in the US. After we submit our latest figures, I'm quite confident we will earn that distinction once again this year.

We reiterate the challenge we've made previously to any agency in the US to open up their financial records to PRWeek against ours, and prove our claim of being the fastest-growing firm.

Could it be that the industry simply doesn't like our style? Perhaps they don't like the fact that we don't play by their rule book? Maybe the fact that we won't sit quietly annoys them?

We provide more for our clients than any other agency. We have won 87% of all our new-business pitches. We're more entrepreneurial and have a more racially and ethnically diverse staff than other firms. We hold ourselves to a higher standard when it comes to results for our clients.

The exact reason we experience such success is why the judges wouldn't vote for us - we are threatening to them because we are providing more for our clients.

Judges, here's a hint: We won't slow down, and we will keep pushing because our clients want it and demand it.

Jealously may abound, but we are building a brand and succeeding.

Ronn Torossian
President and CEO
5W Public Relations


In the January 23 issue, William Marks' name was misspelled in the article "Kerins leaves GCI, exec shifts aim to build tech practice." We regret the error.

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