NEW YORK: TNS, a market information provider, has selected Peppercom as AOR. GolinHarris previously held the account.
Katie Zurita, international PR manager for TNS, said the company was looking for an agency to help position all of its divisions under one umbrella.
"Peppercom demonstrated a good understanding of our business model," she added.
TNS is interested in a heavy media relations program, targeting influential business and trade press.
Jackie Kolek, Peppercom partner and senior director, said the goal is to get people to think of TNS as more than a data purveyor and "position its experts as thought leaders and get them commenting on that data and provide some analysis about what it means for their customers and the marketplace."