OAKLAND: A PR manager for NBA basketball team the Golden State Warriors was fired after inadvertently sending out an e-mail that was described as racially insensitive.
The team declined to comment, only offering a written statement.
"It came to my attention moments ago that one of our employees had inadvertently sent out an e-mail that was in extreme poor taste and completely unprofessional," said team president Robert Rowell, in the statement. "I can assure you that the contents of this e-mail - or any unsaid presumptions - do not represent the values and beliefs of the Golden State Warriors organization. The employee responsible for sending this e-mail has been dealt with in an appropriate manner."
According to the San Jose Mercury News, PR manager Eric Govan, the third highest-ranking member of the PR team, send out an e-mail entitled "Ghetto Prom" to the team's media list. The e-mail apparently contained several photos, depicting scantily clad African-Americans, with commentary on the outfits.
The Mercury News also reported that Govan quickly sent out a second e-mail apologizing for the first one.
This is not the first scandal involving a Bay Area sports team's PR department.
Last year, media training tapes from the San Francisco 49ers surfaced in the media. The tapes, made by former PR director Kirk Reynolds, contained racy images and racial humor.
The tapes generated national attention, becoming a major embarrassment to the 49ers, who worked aggressively to denounce the tapes as "reprehensible and tasteless."
Reynolds left shortly after the tapes surfaced. But he told the media he had resigned prior to team management or the media learning of the tapes, and that his departure was unrelated.