CHICAGO: Consumer packaged goods company Reynolds Consumer Products, a division of Alcoa Consumer Products, has selected Manning Selvage & Lee (MS&L) as its AOR.
Its Chicago office will lead the account.
The account includes Reynolds Wrap, Reynolds FunShapes Baking Cups and Pans, Reynolds Parchment Paper, and Reynolds Slow Cooker Liners. The agency will handle media relations outreach and counsel, event marketing support, viral and buzz marketing initiatives, and new product launch support.
Jon Damiano, director of brand marketing for Reynolds, said the company chose the agency as part of an effort to address fragmentation in the media market.
"MS&L has valuable experience in this area as we look to broaden the reach of our marketing communications," he said, in a release.