SUNNYVALE, CA: HCL America, the North American division of India-based IT services and outsourcing company HCL Technologies, has selected Citigate Cunningham as its firm in the US.
The agency's Cambridge, MA, office will manage the account.
HCL America had not previously worked with an agency on an ongoing basis, said Tracey Moon, director of marketing and communications for HCL America.
But as competition grows in the IT services and outsourcing market, HCL finds itself up against the likes of Accenture, IBM, and EDS.
"We want to focus on building [HCL's] brand awareness," explained Cunningham president Paul Bergevin.
The agency will also build demand for HCL's services in such vertical markets as life sciences, retail, and financial services.