When moving from an agency to the client side, what are the key things to do in preparing for an interview?

SVP/MD, Heyman Associates

SVP/MD, Heyman Associates

A: While there are many factors to consider, it is especially important to research the company and be prepared to discuss many facets of your potential employer's business.

Start by reviewing the company's Web site. Look at recent and archived press releases, management bios, and the company's mission statement. Study the company's products and services, and put some thought into how you might communicate messages about the company and what it offers. Try to get a sense of the company's culture by reading job descriptions, HR policies, and any pages or releases about corporate giving, employee volunteer programs, and community involvement.

Go beyond information provided by your target company. Review its advertising, noting the audiences it targets for each product or service. If the company is public, review its stock performance and read analyst reports.

Such research tells a potential employer that you're not only smart, skilled and qualified, but that you've taken a keen interest in the company and are ready to hit the ground running.

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