Qorvis to rep new DeKuyper beverage

DEERFIELD, IL: DeKuyper, the Beam Global Spirits and Wine cordial and liqueur brand, is launching its Pucker Strawberry Passion Schnapps with PR efforts by Washington-based Quorvis Communications.

DEERFIELD, IL: DeKuyper, the Beam Global Spirits and Wine cordial and liqueur brand, is launching its Pucker Strawberry Passion Schnapps with PR efforts by Washington-based Quorvis Communications.

The effort for the new flavor, available April 1 at retail establishments, includes online advertising on party planning website Evite.com, sampling, and point of sale materials. 

The push will include the current DeKuyper on-premise program, "Bump it Up!," which encourages consumers to "bump up" a standard drink with one of the DeKuyper flavors at a bar.

Other Beam brands include Jim Beam bourbon, Canadian Club Canadian whisky, Courvoisier cognac, Sauza tequila, and Teacher's Scotch.

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