Founder of French firm Information et Entreprise dies at 86

ST. LOUIS: Jacques Coup de Frejac, veteran of World War II, and founder of French firm Information et Entreprise, as well as a member of the International Advisory Board of Fleishman-Hillard Inc. died earlier this week in Paris at the age of 86.

ST. LOUIS: Jacques Coup de Frejac, veteran of World War II, and founder of French firm Information et Entreprise, as well as a member of the International Advisory Board of Fleishman-Hillard Inc. died earlier this week in Paris at the age of 86.

During World War II, Coup de Frejac was aide-de-camp to General Charles de Gaulle before joining the French underground movement.  He was Captured twice during the war, he escaped once and was liberated by the Americans after being captured again.

After the war, Coup served in the French Foreign Service in occupied Germany, then became President de Gaulle's Director of Information for the French government in Algeria.

He was the recipient of the French Legion of Honour and the Order of the British Empire. He retired from Information et Entreprise in 1984 and in 1990 became one of the founding members of the International Advisory Board of Fleishman-Hillard. 

In a release, John D. Graham, chairman and chief executive officer of Fleishman-Hillard, said "Jacques had a unique ability to look at social and cultural issues and use that analysis to develop counsel that would change the attitudes and behavior of people, corporations, and countries.  That ability represented the highest form of public relations."

Coup de Frejac counseled McDonald's; John Deere; The Dow Chemical Company; Kodak; Upjohn; Xerox and the Government of France among others.

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