AUSTIN: The left and right took good-natured swings at each other at a Sunday night panel, part of the SXSW festival here.
The panel, "Revenge of the Blogs: Election 2008," featured Michael Krempasky, Redstate.org founder and Edelman VP, and Markos Moulitsas, founder of liberal blogging site dailykos.com. BlogAds.com founder Henry Copeland moderated the panel.
"I will count specifically how many times [Krempasky] gets booed," Copeland said, referring to Austin's status as a liberal enclave in predominantly conservative Texas.
Those in attendance grilled the two about how blogs are affecting politics, as the two cracked jokes and admitted their own movement's faults.
Moulitsas said that while conservative bloggers can focus on issues and policies, the Democrats needed to get elected first.
To which, Krempasky quipped, "We can't be faulted for our enemy's lack of ability."
Moulitsas talked about how conservatives were successful at using the media.
Markos decried any characterization of a liberal media, saying that the Republicans had a more established communications base, with their ability to communicate through, "Fox News, The Washington Times, AM Radio, and the 700 Club."
Both expressed their belief that the general evolution of technology would continue to influence politics.
"In 2004, blogs were the new kid on the block," Moulitsas said. "There are a lot of new social networking technologies [that will] become bigger communications tools for campaigns."
Krempasky added: "The successful [online] campaigns are the ones that will merge the technology of micro-targeting [audiences based on specific characteristics] and social networking."