SUNNYVALE, CA: Yahoo is consolidating its international corporate communications, global public affairs, and European corporate communications into one account, and is searching for a global firm to handle the task, PRWeek has learned from a source close to the search. Yahoo declined to comment.
Yahoo is seeking a firm to help enhance its corporate story with global media, the source noted.
International corporate communications entails working with global media, based all over the world and in the US, on communications out of Yahoo's Bay Area headquarters. European corporate communications pertains to activity in Europe.
While Yahoo didn't previously work with a firm on global public affairs, it does work with Cohn & Wolfe on the European component, while Text 100 handled international work.
Text 100 began working with Yahoo in March 2005, and the relationship ended in February. Text 100, which is not taking part in the review, declined comment. C&W has been invited to pitch.
While the chosen firm will help with global product announcements, the main task will be to tell a comprehensive, coherent corporate story.
Yahoo, which plans to make its decision by early April, wants one firm that can manage both communications and public affairs responsibilities.
Unlike many tech companies that have consolidated agency relationships, Yahoo uses several firms. In the past year, Yahoo has hired OutCast Communications, Hill & Knowlton, Spark PR, and Euro RSCG Magnet. It also works with Fleishman-Hillard, M Booth & Associates, and Bender/Helper Impact.
As a global corporate citizen, Yahoo has come under scrutiny lately for its business activity in China, along with Google, Microsoft, and Cisco Systems. Politicians and free-speech groups have lambasted the companies for censoring search results and for other concessions to the Chinese government in order to do business there.