WASHINGTON: Healthcare specialty firm Chandler Chicco Agency has partnered with government affairs shop Mehlman Vogel Castagnetti to launch HealthStrategies 360, which will provide health policy expertise.
The joint venture will be run by husband and wife Dean Rosen, head of MVC's healthcare practice, and Allison May Rosen, who leads CCA's Washington practice.
The duo confirmed that the HealthStrategies 360 team has begun work on client projects, but declined to name them. They noted that the client roster would likely include a mix of drug companies, health insurers, nonprofit groups, and medical professionals.
Efforts that the new division already is undertaking include building public health awareness campaigns and getting elected officials involved in public health outreach, noted Allison Rosen.
Dean Rosen said many clients are realizing that their healthcare campaigns need public affairs components to navigate a highly regulated environment. "Clients are looking increasingly for this integrated expertise," he said. "The work is clearly there, and that's encouraging."
This year's launch of Medicare Part D, the first government prescription drug benefit, has created "a new set of demands on the drug industry and new scrutiny," he added.
Also, policymakers are weighing in more frequently on personal health problems, such as obesity and smoking, Allison Rosen said.
The HealthStrategies 360 team also includes CCA's Jeff Nesbit, a former Food and Drug Administration official; Sydney Rubin, whose public affairs shop Ignition was acquired by CCA in 2005; and Kristen Spensieri, head of CCA's corporate branding division.