LOS ANGELES: Bliss Beverage announced that it’s working with entertainment PR and marketing firm Bragman Nyman Cafarelli (BNC) and production company Bischoff-Hervey Entertainment (BHE TV) to promote its Socko Energy drink.
BHE and BNC said, in a release, that they will "seek out additional non-traditional ventures in the entertainment industry to support the brand's mobile marketing and advertising campaigns."
Other marketing plans include brand integration in a television show and major motion pictures, event and experiential marketing and sponsorships, along with grass roots and underground tactics.
Shannon Keller, senior account executive at BNC, said it would announce the television show and movies it will align with in the next two to three weeks.
PR and marketing efforts already in effect include the Socko Energy Tour, a mobile marketing blitz featuring a Socko-wrapped RV and hot air balloon.
Keller said the cross-country blitz would target markets within Arizona, Colorado, Utah, Washington, and Oregon. Socko will hold sampling at major events and retail locations in those areas.
"There are also plans to get involved with the WWE," Keller said. "We're [also] working on the standard media relations targeting beverage trades, men's and women's lifestyle magazines, and others such as US Weekly and People."
Keller said BNC is also putting the drink in the hands of some of the celebrities it represents. "We've given our clients products from some of the brands we represent like PlayStation and T-Mobile," Keller said. "So we're also going to offer them the drink. And since there's no distribution in Los Angeles yet, these celebrities and influencers are getting the first hand taste of the product."
Socko is currently available in 16 states. Bliss has plans to expand into 6 more, including California, in the next three to six months.
The campaign also includes billboard, online, and radio advertising, viral marketing, and marketing partnerships with various media outlets.