BROOKLYN, NY: Major League Cricket has signed Giles Communications as its PR and marketing agency to help develop the sport, popular in former colonies of Great Britain, in another former colony, the US.
The league, founded in 2000, has developed a program to promote itself here. According to a press release, the league last year sponsored the National Interstate Cricket Tournament, held in Broward County, FL.
"There are at least 50,000 cricketers and 700 clubs in the United States," said Bernard Cameron, league founder, president, and CEO, in a release. "This partnership will help us to reach them and to help grow interest in the sport throughout the country."
In the United States, the league seeks to organize an eight-team professional 20/20 Cricket League, a variation on the traditional game where matches can last for days. In 20/20 cricket, matches last about as long as a baseball game.
Giles Communications was established in 1986 by former tennis pro Peter Giles.