RALEIGH, NC: Communication agency Epley Associates and business intelligence firm Digiton Corporation have merged to create The Catevo Group.
Catevo will combine Digiton's marketing, business, and technology intelligence with Epley Associates' PR experience. The combined company will focus on providing marketing communications, PR, branding, research, technology development, and supply chain management under one roof.
Michael Herman, former chairman and CEO of Epley Associates, becomes executive chairman, and Mitch Javidi, founder, former president, and CEO of Digiton Corporation, becomes president and CEO, effective immediately. The combined company has 47 employees and hopes to grow to 65 by the end of the year. Combined billings are undisclosed. The entity is a member of the Worldcom Group.
Clients include AT&T, Cisco Systems, GE Healthcare, Novo Nordisk, and Whole Foods. Herman said that in some situation Catevo will handle all communications functions and in other situations it will work in tandem with a clients' existing PR firm.
Javidi said that corporate clients are increasingly looking for communications functionality across a broader spectrum.
"Today, people need information faster," Javidi said, adding that companies are realizing that comprehensive communications strategies also help reduce inefficiencies and costs.
"To [have] a profitable, efficient global company, executives need to recognize the value of communications throughout the whole value chain," Herman said. "Our clients are evolving, and their preferences are to work with a catalyst to help them through their evolution."
Catevo will hold headquarters in Raleigh and offices in Charlotte, Washington, and London. In related news, the newly-formed agency acquired Sideways Creative Branding, a Raleigh, NC-based marketing branding agency.