LOS ANGELES: Universal Pictures communications SVP Paul Pflug has left his corporate role to form a new agency, Principal Communications Group (PCG), officially launching on May 1.
Cofounding the firm is LA entertainment pro Melissa Zukerman, who as well as having had several in-house entertainment roles, most recently ran her own corporate communications firm.
Pflug's departure does not end his relationship with Universal, as PCG has signed Universal Pictures as an initial client, though the details of that relationship were not immediately known. PCG also signed Wasserman Media Group and MovieTickets.com from Zukerman's previous firm. Other PCG clients include Sony Wonder/Sony BMG Home Entertainment and Qualia Capital.
PCG will focus on strategic positioning, corporate brand development, transaction representation, and crisis communications for entertainment, business, and philanthropy clients. The firm is positioning itself as offering high-level corporate counsel principally to entertainment firms, though with a focus also on business- and philanthropy-focused clients.
"We just think the time is right for corporate communications firms to come back into favor," he said. "As the business of entertainment becomes more fragmented, small and large firms will need clear strategists and communicators to help get the message out."
Pflug and Zukerman fostered a bond when the worked on media relations surrounding Universal Studios Partnerships group, as Zukerman PR counted Universal Studios as a client.
Pflug and Zukerman will serve as managing partners.