Rupert Murdoch is doing his part to keep US kids safe from smut. No, not by selling the New York Post in opaque packaging; by cleaning up MySpace.
As with every form of entertainment since maypole dancing, parents are concerned that MySpace has the potential to corrupt their children, expose them to dangerous predators, and generally turn them into vulgar, sex-obsessed fiends. Adults, in other words.
Murdoch's News Corp, always keenly tuned in to the potential for smear campaigns by bored media outlets (they perfected the tactic, after all), is taking a two-pronged approach to MySpace's image repair. The first prong is a huge ad campaign warning teens of the dangers of online sexual predators. (And PSAs always work, as evidenced by the end of illegal drug use in the US in 1985.)
The second is the widely publicized hiring of an ex-Justice Department prosecutor who'll presumably cruise MySpace all day seeking predators' asses to kick.
The secret prong is MySpace's ongoing viral marketing push that coaxes valuable personal information out of millions of demographically desirable teens to be put to use by savvy advertisers. So add my friend Rupert. He's totally hot.
3. On the right track