Global manufacturer Honeywell and Nobel Media have launched a global science education campaign, linking Nobel Prize winners with university students.
The effort is intended to give students a first-hand opportunity to learn from the world's foremost chemistry and physics experts through live on-campus events, interactive content, and broadcast programming.
Idea: Honeywell teamed with Nobel because it wanted a global, best-in-class brand to help it reach students. The effort includes "Nobel Minds," a 60-minute program on BBC and other networks featuring current Nobel Laureates, a three-year program of college events in China, the Czech Republic, India, and US that includes public lectures, receptions with Nobel Laureates, and Honeywell Nobel Interactive Studio, an online forum where Laureates "explain the science behind their Nobel Prizes." The online forum will be linked from Honeywell.com starting in July. "This [is] consistent with our brand promise," said Tom Buckmaster, president of Honeywell Hometown Solutions, the company's philanthropic arm, and global sponsor of the campaign.
Tools: Honeywell will promote the campaign through extensive media relations, marketing, and ads, said Buckmaster. "The program is designed to be truly global in nature," he said. "We'll use all kinds of vehicles to broadly connect with people."
Honeywell will also sponsor educational materials in chemistry and physics developed by Nobel Web and hosted on Nobelprize. org. This campaign stems from Honeywell's Science Education Initiative, which is geared towards promoting engineering and science to students, beginning in middle schools.
Measurement: Honeywell is looking to expand the number of students and faculty members participating in the program, and is also charting media coverage.
Company: Honeywell and Nobel Media
Campaign: Honeywell-Nobel Initiative
PR Team: In-house
Other marketing: Advertising