2006 Agency Business Report: The Titan Agency

Tony DeMartino, CEO

Tony DeMartino, CEO

What is your current headcount, and how has it changed from this time last year?
25 people. 20% increase from last year

What was the percentage of staff turnover?

Did you make any senior hires in 2005 (VP and higher)? Please state name, title, and previous company
Steve Haber, EVP, formerly with West Wayne Advertising

What senior staff have departed the firm? Please state name and previous title

Other senior management changes
We hired Steve Haber to run Titan's advertising group.

Have you made any acquisitions in the past year, or merged with another agency?

How many offices do you have globally? Please list wholly owned locations under the following headings. (Add majority-owned locations in parentheses in each section)
North America - 2

What offices opened in 2005 or early 2006? (State when)
Titan opened an office in Miami (called Titan Miami) in January led by Felix Brambilla formerly of Young & Rubicam.

What offices closed in 2005 or early 2006? (State when)

Is there a particular region, US and globally, that is growing right now?
We work with clients headquartered around the country, not just the Southeast. We are seeing a general pick up in activity nationwide.

How many practice areas do you have?
Advertising, Public Relations, Business Planning & Mapping, Technology Commerce Solutions

Which ones are new?

Of those, which ones are part of the core strategy of the agency?
All of them.

Which practice areas have been phased out in the past year?

What practice areas showed the most growth?

What is the distribution of accounts across practice areas?
40% Advertising/40% Public Relations/ 10% Business Planning & Mapping/ 10% Technology Commerce Solutions

What key account wins did you have in 2005? (Please exclude non-US business)
AGCO, a Global, Fortune 500 agricultural equipment manufacturer.

What key accounts did you lose in 2005? (Please exclude non-US business)

Did you expand any existing accounts into new domestic or international markets?
Titan has expanded its work for Rinnai, a leading gas appliance manufacturer, to penetrate key west coast and southwest markets including California and Texas.

What proportion of your clients are on a retainer?
Over 50% of our accounts are on retainer.

Has this changed over the past year?

What was your 2005 US revenue (as entered into the separately submitted Rankings Form)?
Approximately $5M

What was the % change over 2004 US revenue
20% growth vs. 2004 revenue

Did you experience top-line or bottom-line growth in the past year?
Top-line growth.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Both were in line with expectations for a 5-year old agency. The growth was a combination of organic new business wins as well as growing existing business through executing solid, measurable marketing programs. The growth in top-line revenue has enabled the agency to continue to invest in senior staff and open an additional office to better service current and attract additional clients.

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