2006 Agency Business Report: The Rogers Group (formerly Rogers & Associates)

Ron Rogers, CEO

Ron Rogers, CEO

What is your current headcount, and how has it changed from this time last year?
70, no change

Did you make any senior hires in 2005 (VP and higher)? Please state name, title, and previous company:
Alan Arkatov, chief strategy officer. Former president of Burson Marsteller Southern California
Barbara Goen, SVP. Former SVP KCET public television
What senior staff have departed the firm?
Robert Alaniz, SVP. Now our client at WellPoint.

Other senior management changes

How many offices do you have globally?
Los Angeles headquarters

Is there a particular region, US and globally, that is growing right now?
N/A. We handle both national and Western region business and both are growing at comparable rates.

How many practice areas do you have?
We are not organized into practice areas. Instead, we are organized into client-centric teams. We have some core focus areas such as product marketing, corporate affairs, public affairs/government relations and crisis communications. In addition, we have cross-agency specialty teams including our Latino Strategies Group, Media Strategies Group, Public Affairs Group, Social Marketing Group and Crisis Communications Group.

Which ones are new?

Of those, which ones are part of the core strategy of the agency?
Which practice areas have been phased out in the past year?

What practice areas showed the most growth?
Public Affairs, Crisis Communications, Consumer Marketing

What key account wins did you have in 2005?
WellPoint (largest health plan in US)
AIMCO (largest apartment owner in the country)
California Teachers Association
DaVita At Home
(leading dialysis provider)
Los Angeles Auto Show
Re-Won California Department of Health Services, First 5 California and Los Angeles County Department of Health Services

What key accounts did you lose in 2005?

Did you expand any existing accounts into new domestic or international markets?

Did any dormant clients start to spend with you again?
Yes, Washington Mutual

What proportion of your clients are on a retainer?

Has this changed over the past year?

What was your 2005 US revenue?
$10.4 million

What was the % change over 2004 US revenue?
3% decrease

Did you experience top-line or bottom-line growth in the past year?

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Certainly, we had hoped to grow in 2005. However, we were also very focused on ensuring continuity in clients. Because we had to re-pitch our three largest government contracts (due to government contracting rules), we focused substantial agency resources on that imperative. Thankfully, all three clients were re-won, creating a great platform for growth in 2006.

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