2006 Agency Business Report: Singer Associates

Sam Singer, CEO

Sam Singer, CEO

What is your current headcount, and how has it changed from this time last year?
13 professionals; up 1 from last year

What was the percentage of staff turnover?
One person left to work for his father's real estate business.

Did you make any senior hires in 2005 (VP and higher)? Please state name, title, and previous company.

What senior staff have departed the firm? Please state name and previous title:
Jason Keadjian, a vice president, left Singer Associates to work for his father's real estate company.

Other senior management changes:
Adam Alberti was promoted to EVP of the agency.
Courtney Lodato was promoted to SAE.
Jason Barnett was hired as a SAE.
Samantha Weeks and Deilia Jackson were promoted to AE.
Ed Moser, former executive editor of the Alameda Sun newspaper, was hired as an AE.

Have you made any acquisitions in the past year, or merged with another agency?
How many offices do you have globally? Please list wholly owned locations under the following headings.
North America; One

How many practice areas do you have?
6: Public Affairs (encompassing Government Relations, Community Relations) Litigation, Real Estate, Healthcare, Crisis Communications, Energy

What practice areas showed the most growth?
All: Public Affairs, Healthcare, Crisis, Real Estate, Litigation, Energy

What is the distribution of accounts across practice areas? Public Affairs is 20 percent of our business; Litigation is 10 percent; Real Estate is 20 percent; Healthcare is 10 percent; Crisis is 20 percent, and Energy is 20 percent.

What key account wins did you have in 2005?
Chevron Corp.; PhRMA; Anschutz Investments; US Tuna Foundation; Ritz Carleton Club and Residences; Transbay Joint Powers Authority; Lennar Communities; California Academy of Sciences; Stanford University Lucile Packard Children's Hospital; Bay Meadows Land Development Co.; Pulte Homes; The Villas Parkmerced; Norcal Waste Systems; Kelly Moore Paints; San Francisco General Hospital Medical Center; the Climate Group, and others.

What key accounts did you lose in 2005?

Did you expand any existing accounts into new domestic or international markets?
We represent Miami-based home builder Lennar Communities in the San Francisco Bay Area from 2000 to 2005; in 2005 the nation's largest real estate development company expanded our agency's responsibilities to include their western United States Region, including all of California, Nevada and Arizona.
Additionally, our expertise in handling labor negotiations and disputes landed the agency work from the Bay Area Rapid Transit District, Stanford University Lucile Packard Children's Hospital, John Muir Medical Center and others.

Did any dormant clients start to spend with you again?
Bay Area Rapid Transit District; The San Francisco Olympic Club, Seeno/Discovery Bay Homes; Pabst Blue Ribbon Beer; Boudin Bakeries and others.

What proportion of your clients are on a retainer?
35 percent are on a retainer

Has this changed over the past year?
It has remained constant.

What was your 2005 US revenue (as entered into the separately submitted Rankings Form)?

What was the % change over 2004 US revenue
18% increase

What was your 2005 global revenue (as entered into the separately submitted Rankings Form)?

What was the % change over 2004 global revenue
18% increase

Did you experience top-line or bottom-line growth in the past year?

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
We exceeded our goals of growing our existing business and adding new business to our roster of clients. Our objective was to grow our business at a reasonable pace while maintaining and enhancing the quality of our strategic advice and services. Equally important, we promoted existing agency staff who have grown with the agency and given them the opportunity to grow professionally while serving top-notch high visibility clients.

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