2006 Agency Business Report: Sacunas Stoessel

Nancy H. Sacunas, President & CEO, Principal

Nancy H. Sacunas, President & CEO, Principal

What is your current headcount, and how has it changed from this time last year?
13 practitioners; 19 total employees. Increase of 3 employees from 2005.

What was the percentage of staff turnover?
31% turnover

Did you make any senior hires in 2005 (VP and higher)?
Thomas Stoessel, VP, became a principal of Sacunas Stoessel.
Karen E. S. Zywan, was hired as Vice President of Operations(former employer – iSecureTrac Corp.)

What senior staff have departed the firm? Please state name and previous title

Other senior management changes


How many offices do you have globally?
North America – 835 Sir Thomas Court, Harrisburg, PA 17109

Is there a particular region, US and globally, that is growing right now?

Growth experienced in Northeastern US.

Is there a particular region, US and globally, that's shrinking?

How many practice areas do you have?
1) Business to Business Marketing, 2) Community Relations, 3) Consumer Marketing, 4) Corporate Communications

Of those, which ones are part of the core strategy of the agency?
All of those mentioned above.

Which practice areas have been phased out in the past year?

What practice areas showed the most growth?
Consumer Marketing and Corporate Communications

Which practice areas showed the least growth?
Business to Business Marketing and Community Relations

What is the distribution of accounts across practice areas?
Business to Business Marketing – 40%
Community Relations – 2%
Consumer Marketing – 49%
Corporate Communications – 9%

What key account wins did you have in 2005?
Verizon Wireless, R. S. Mowery & Sons, Marco

What key accounts did you lose in 2005?

Did you expand any existing accounts into new domestic or international markets?
Yes, Victaulic expanded into international markets

Did any dormant clients start to spend with you again?
Yes, CAT & Conrad Siegel

What proportion of your clients are on a retainer?

Has this changed over the past year?
No, the % of clients with retainers remained about the same as 2004.

What was your 2005 US revenue?

What was the % change over 2004 US revenue?
30% increase over 2004 US revenue

What was your 2005 global revenue (as entered into the separately submitted Rankings Form)?

What was the % change over 2004 global revenue?
30% increase over 2004 US revenue

Did you experience top-line or bottom-line growth in the past year?
Sacunas Stoessel experienced 30% growth in both our top and bottom lines.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Sacunas Stoessel anticipated revenue growth of approximately 25-28% in 2005 over year 2004. We exceeded our revenue expectation by 4% and obtained total revenue growth of 30%.

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