2006 Agency Business Report: Qorvis Communications

Michael Petruzzello, CEO

Michael Petruzzello, CEO

What is your current headcount, and how has it changed from this time last year?
Headcount as of Dec. 31, 2005: 71 (same number as 2004)

What was the percentage of staff turnover?
12 percent

Did you make any senior hires in 2005 (VP and higher)?
Veteran DC journalist Chuck Conconi as senior counselor, offering expertise and strategy in corporate reputation, crisis management, media relations and media training. He is also focusing on the agency's new business and corporate communications strategies.

What senior staff have departed the firm?

Other senior management changes:

Have you made any acquisitions in the past year, or merged with another agency?

How many offices do you have globally?

Washington, DC; Tyson's Corner, VA

Is there a particular region, US and globally, that is growing right now?
DC/Virginia region

How many practice areas do you have?
Qorvis does not separate revenue, staff or projects by practice area, as many client projects and employees cross over and combine specialties. However, we do offer expertise and counsel in the following areas:
Investor relations
Public affairs / government relations
Crisis communications
Corporate communications
Branding / marketing communications
Creative / Interactive Advertising
Consumer PR
High Tech
Public and media relations
Media and presentation training

Which ones are new?

Of those, which are parts of the core strategy of the agency?
All specialties are considered core strategies of the agency, but the core of the agency is public / government affairs, corporate communications, crisis communications and investor relations.

Which practice areas have been phased out in the past year?

What practice areas showed the most growth?
Corporate communications and public affairs showed the most growth.

Which practice areas showed the least growth?
Investor relations

What key account wins did you have in 2005?
Jim Beam brands, Yahoo!, YouthAIDS, Operation HOPE, the Association of International Automobile Manufacturers, the British Embassy, The US Sugar Association, The Bozzuto Group, Star Systems

What key accounts did you lose in 2005?
CyberGuard (acquired by Secure Computing)

Did you expand any existing accounts into new domestic or international markets?
SafeNet expanded into San Francisco / San Mateo, Calif.

Did any dormant clients start to spend with you again?

What proportion of your clients are on a retainer?
The majority of clients are on retainer, outside of an undisclosed number of crisis and creative projects, with are billed by project. Qorvis does not bill per hour.

Has this changed over the past year?

What was your 2005 US revenue?

What was the % change over 2004 US revenue?
19.1 percent

What was your 2005 global revenue?

What was the % change over 2004 global revenue?

Did you experience top-line or bottom-line growth in the past year?

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Following big wins and a lot of expansion in 2004, Qorvis focused on solidifying its internal foundations and ramping up work in newer practice areas, such as the media training center, iQ Research & Consulting, and Creative Services, as well as corporate and consumer PR. Achieving that plus several big wins did help us to meet our growth expectations and progress toward becoming a better-rounded, "full-service" agency.

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