2006 Agency Business Report: French/West/Vaughan

Rick French, president & CEO

Rick French, president & CEO

Name of subsidiary companies
Fetzer Stephens; Campaign Connections (Republican and Democrat skewing public affairs affiliates, respectively)

What is your current headcount, and how has it changed from this time last year?
80 (consistent with last year)

What was the percentage of staff turnover?

Did you make any senior hires in 2005 (VP and higher)?
Jody Donahue (former president of Jody Donahue Associates -- via acquisition) is of senior counsel to FWV; Jackie Burton (former president of Burton Luch PR -- via acquisition) is now a VP of FWV; and Sean Graham was hired as VP in charge of the agency's fast growing healthcare practice (formerly a VP at Foresight Corporation, a large medical service company based in Ohio).

Other senior management changes
Several long-time Group Account Directors promoted to VPs, including Christina Worthington, who oversees FWV's relationship with VF Corporation and its various brands, including Wrangler, a long-time client of FWV.

Have you made any acquisitions in the past year, or merged with another agency?
Yes, we acquired both Jody Donahue Associates (a well known 30-year-old NY-based fashion and lifestyle focused PR firm) and Burton Luch, also of NYC, best known for its strong international client roster.

How many offices do you have globally?
North America
Two -- Raleigh and NYC

Is there a particular region, US and globally, that is growing right now?
Both our Raleigh HQ office and NYC office are growing by double digits annually.

How many practice areas do you have?
5 primary and a number of sub-specialties

Which ones are new?
Public Affairs (which is growing quickly)

Of those, which ones are part of the core strategy of the agency?
Consumer, Healthcare, Business-to-Business, Corporate Communications and Public Affairs are the core practice areas with the sub-specialties ( apparel & textiles; sports marketing; financial services, etc.) falling underneath consumer.

What practice areas showed the most growth? Consumer and Healthcare

Which practice areas showed the least growth? BtB

What is the distribution of accounts across practice areas?
50% Consumer; 20% Healthcare; 10% BtB; 10% Corporate Communications; 10% Public Affairs

What key account wins did you have in 2005? Canada Post Borderfree (Canadian Postal Service), Pfizer, SAFT (Paris-based manufacturer of battery back-up systems for NASA, US Military, etc.), Diageo (Bulleit Bourbon), Coca-Cola for its Nestea brands

Did you expand any existing accounts into new domestic or international markets?
Yes. We are helping Canada Post expand its business into Europe as an alternative to local postal carriers in those countries, as well as in the Far East.

Did any dormant clients start to spend with you again?
A few but not substantially

What proportion of your clients are on a retainer?

Has this changed over the past year?
About the same

What was your 2005 US revenue?
US revenue was nearly $11,000,000

What was the % change over 2004 US revenue?
Nearly 20% growth over 2004

Did you experience top-line or bottom-line growth in the past year?

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
We estimated 10% growth for 2005 and exceeded that figure by nearly 100%

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