Co-founders and principals: Barbara Bates and Elaine Cummings
What is your current headcount, and how has it changed from this time last year?
35, it's up from 22
What was the percentage of staff turnover?
Did you make any senior hires in 2005 (VP and higher)?
Three senior hires in 2005:
Trisha Ristagno, Senior Vice President, previous company: Thunder Factory
Andrea Cousens, Vice President, previous company: Fleishman Hillard
Elizabeth Kollross, Vice President, previous company: OSIsoft
Other senior management changes
Kim Amsbaugh was promoted from Director to Vice President
How many offices do you have globally?
2 Offices, one in Redwood City, CA and one in San Francisco, CA
What offices opened in 2005 or early 2006?
San Francisco office opened in September 2005
Is there a particular region, US and globally, that is growing right now?
US region - Silicon Valley
How many practice areas do you have?
B2B, Tech (including enterprise and SMB), Consumer Tech, and New Media
Which ones are new?
Of those, which ones are part of the core strategy of the agency?
Each are core to the business
Which practice areas have been phased out in the past year?
What practice areas showed the most growth?
Consumer and New Media
Which practice areas showed the least growth?
What is the distribution of accounts across practice areas?
Evenly dispersed across three practice areas
What key account wins did you have in 2005? Fujitsu, ILOG, Netli, Ruckus Wireless, and Seagate. Landed 18 new clients for 2005
What key accounts did you lose in 2005?
Nuance (acquisition) and AltiGen (budget reductions)
Did you expand any existing accounts into new domestic or international markets?
Azul into UK
Did any dormant clients start to spend with you again?
Not significantly...but several existing clients increased their budgets
What proportion of your clients are on a retainer?
88% are on retainer and 12% are project
Has this changed over the past year?
A few more projects
What was your 2005 US revenue?
What was the % change over 2004 US revenue
What was your 2005 global revenue?
What was the % change over 2004 global revenue?
Did you experience top-line or bottom-line growth in the past year?
How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Yes, we exceeded our revenue target and came very close to meeting our profitability target for the year