SEATTLE: As American businesses seek to tap into the financial power of China's growing economy, a number of iconic US brands used Chinese President Hu Jintao's recent visit to the US to open a dialogue about expanding US-Asia commerce.
Edelman worked with some of its largest clients in Washington state - including Microsoft and Starbucks - as Hu was received at the home of Microsoft founder Bill Gates and toured a Boeing production plant.
"As the world's largest country, and the fastest-growing, economic opportunities in China would be hard to overestimate," said Dennis Bracy, Edelman's EVP of US-Asia affairs, who noted that China is already a huge market for computers, airplanes, and coffee. "[Hu's trip] gave everyone the chance to visit on personal terms and build relationships."
Edelman worked alongside the in-house PR teams to handle media relations and minute-by-minute logistical coordination of Hu's visit. It also relied on former Chinese journalists in its offices in Asia to help navigate between different press styles.