Washington: The Propane Education & Research Council (PERC) is using a series of podcasts to promote "Propane Days," a three-day event on Capitol Hill starting today, May 1.
Porter Novelli is handling the podcast element of the campaign for PERC. The podcasts, available at PropaneCast.com, focus on the role propane can play in the aftermath of disasters such as Hurricane Katrina.
The first podcast, "Power to the People," will feature Meredith Mackenzie, UPI's energy correspondent, interviewing Ocean Springs, MS, homeowner Jon Spiers, who used a propane generator to power his home after Hurricane Katrina.
"The use of traditional and earned media complemented by the podcast allows them to tell their long-form story, which is something paid media doesn't typically [let] you do," said Paul Vogelzang, SVP for persuasive technology at PN. "It allows PERC to portray itself as an organization that's embracing some of the new technology available to it."
Roy Willis, president of PERC, said the effort is a public education campaign. "We're not lobbying for a specific legislative outcome," he explained.