How can infographics be used in healthcare?
Infographics combine text and graphics to summarize complex information and are useful for healthcare pros looking to break down overwhelming, confusing medical concepts or procedures, says Lori Wilson of Funnel.
"Marketers use infographics to get the attention of time-pressed doctors or equipment specifiers inundated with sales pitches and text-heavy medical journals," she adds.
Community relations pros use them to enrich outreach campaigns, wellness and safety education, as well as support groups materials, Wilson notes. They also help PR pros differentiate new product campaigns with reporters regarding complex products, drugs, or procedures.
"Infographics provide clarity and encourage the retention of information," she says. "[They] help reduce confusion and misunderstanding. This ultimately helps improve the quality of care and overall patient experience."
For an annual corporate event, we've been asked to suggest big-name entertainment. What are the key considerations?
"There is nothing like celebrity power to create excitement, increase attendance, and get publicity for your event," says Jodi Wolf of Paulette Wolf Events & Entertainment.
"[Start] with your client," she adds. "Considering who they are, who the guests will be, and what they've done in the past, you'll want to make a list of 10 appropriate [stars]. Rank those artists based on preference and budget, and always be clear and up-front about production costs."
The next step is negotiating and booking the talent. "In the name talent business, an offer is binding. Send out one at a time with a deadline for approval so you can move in a timely fashion if needed," Wolf advises. "Depending on the talent, six months out is a good time to start the process."
How can I more effectively reach out to radio listeners?
When you have a commercial product or service to promote, RNRs and VNRs aren't always your best option, says Ris' Birnbaum of Zcomm.
"We're seeing an increase in radio promotions," she adds. These are typically one- to two-week contests directing target listeners to a station's Web site. Announcer copy loaded with key messages and a creative contest mechanism are designed to keep listeners tuned in. And, Birnbaum adds, "Radio listeners are very loyal to their radio DJs, so it's the perfect way to increase product awareness and drive sales."
As for prizes, she suggests that cash and electronics, such as iPods, are always a good bet, along with client product samples or client-branded items.
Why are events a good way to communicate messages?
"Events bring you face-to-face with your customer and can often serve as qualifying tools in reaching decision-makers," says Jennifer Collins of The Event Planning Group. "Most often, the individuals that attend events are there by choice."
Events can actually be viewed as "edumarketing," she notes. Rather than just posting the brand, good events will give target audiences a reason to embrace the brand.
"Speak to the five senses in the development and delivery of an event," advises Collins. "Events are emotional experiences." By featuring elements that address each sense, guests will walk away not only having attended the event, but having been engaged in the process.
"Winning minds is good," she notes. "Winning hearts and minds is better. Events can do both."