MARBLEHEAD, MA: Couplets.com has hired Birnbach Communications as AOR.
The Web site is geared toward couples who are in transition phases - newly married, first-time parents, newly relocated, or recently retired.
Birnbach, which specializes in healthcare, software, b-to-b, and consumer sectors, will be working to position Couplets as a unique service. The Web site targets couples from 20-60 years old in hopes of bringing together people with similar interests.
Couplets.com offers a range of specific search options. The Web site has grown to service a clientele in more than 20 states.
"We are doing a national campaign to get the Web site print and broadcast media attention," said Norman Birnbach, founder of Birnbach Communications. "There is also a viral campaign in the works."