Couplets.com taps Birnbach

MARBLEHEAD, MA: Couplets.com has hired Birnbach Communications as AOR.

MARBLEHEAD, MA: Couplets.com has hired Birnbach Communications as AOR.

The Web site is geared toward couples who are in transition phases - newly married, first-time parents, newly relocated, or recently retired.

Birnbach, which specializes in healthcare, software, b-to-b, and consumer sectors, will be working to position Couplets as a unique service.  The Web site targets couples from 20-60 years old in hopes of bringing together people with similar interests.

Couplets.com offers a range of specific search options. The Web site has grown to service a clientele in more than 20 states.

"We are doing a national campaign to get the Web site print and broadcast media attention," said Norman Birnbach, founder of Birnbach Communications. "There is also a viral campaign in the works."

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